About us
SEO software built for people who run businesses
Oh So SEO is made by Oh So Fab — a Danish company. We built this because we kept seeing the same problem: small business owners who knew they needed SEO but couldn't afford an agency and couldn't find a tool that just told them what to do.
So we built one. The tool audits your site, tracks your keywords, analyses your competitors, and uses AI to generate the copy for you. Then it tells you exactly what to fix and how — in plain English, not SEO jargon.
What Oh So SEO is
Type of product
AI-powered SEO SaaS platform
Built for
Small businesses and Shopify stores
Founded
2024 · Denmark
Data infrastructure
Supabase (EU Frankfurt) · Vercel
Keyword data source
DataForSEO (professional API)
AI content engine
Anthropic Claude
Data residency
EU · Frankfurt · GDPR-compliant
Shopify integration
Yes — native push integration
Everything Oh So SEO does
A complete list of features — including the data sources powering each one.
Full site audit
Crawls every page on your website and identifies SEO issues — missing title tags, broken H1 headings, thin content, slow pages, missing meta descriptions, and more. Issues are sorted by severity and come with plain-English fix instructions.
DataForSEO OnPage API
Keyword position tracking
Tracks your Google ranking for up to 200 keywords (depending on plan) and updates positions daily. Shows search volume, keyword difficulty, and ranking trends over time.
DataForSEO SERP API
Competitor analysis
Analyses competitor websites to show their SEO score and identify keyword gaps — keywords they rank for that your site does not. Available on Growth plan and above.
DataForSEO + AI analysis
AI meta copy generation
Generates meta titles, meta descriptions, H1 headings, Open Graph tags, and alt text in your brand voice. Produces 3 variants per request so you can choose the best one.
Anthropic Claude
AI blog post generation
Generates full SEO-optimised blog posts targeting your keywords. Supports 23 European languages. Posts can be pushed directly to Shopify or exported.
Anthropic Claude
Shopify integration
Connects to your Shopify store to push SEO copy and blog posts directly without copy-pasting. Blog posts are created as drafts. Meta changes go live immediately.
Shopify API
IndexNow search visibility
Submits your pages to Google and Bing via the IndexNow protocol so they are crawled faster when you publish new content. Available on Growth plan and above.
IndexNow API
PDF report export
Exports a full SEO report with all audit issues, recommendations, and priority rankings — formatted for sharing with developers, VAs, or clients.
Generated in-app
Our data sources
We believe in transparency about where our data comes from.
Keyword data
DataForSEO
Professional SEO data provider used by enterprise tools and agencies worldwide. Supplies search volume, keyword difficulty, position tracking, and site audit data via their API. Data is sourced directly from Google.
AI content generation
Anthropic Claude
State-of-the-art AI model from Anthropic. Powers all content generation in Oh So SEO — meta titles, descriptions, H1 headings, Open Graph tags, alt text, and full blog posts.
Database & authentication
Supabase (EU Frankfurt)
Enterprise-grade database infrastructure hosted in Frankfurt, Germany. All user data — sites, keywords, audit results, content — is stored here. GDPR-compliant by default.
Hosting & infrastructure
Vercel
Next.js deployment platform. The Oh So SEO web application is deployed on Vercel with edge functions for performance. EU data routing configured for GDPR compliance.
What Oh So SEO is not
We believe honest positioning matters more than overselling. Oh So SEO is not the right tool for every situation.
→Oh So SEO does not include a backlink database. If backlink analysis is central to your SEO strategy, tools like Ahrefs or Semrush are better suited.
→Oh So SEO is not built for SEO agencies managing dozens of large client websites. Our Agency plan supports up to 10 sites. Our White-label plan removes limits.
→Oh So SEO does not include PPC or paid advertising research. It is focused exclusively on organic search.
→Oh So SEO does not replace the need for good content or a working product. SEO is a multiplier — it amplifies what is already there.
Common questions
What is Oh So SEO?
Oh So SEO is an AI-powered SEO platform for small businesses and Shopify stores. It helps you audit your website, track keyword positions, analyse competitors, generate SEO copy, and publish blog posts — all from one dashboard, without needing to be an SEO expert.
Where does Oh So SEO get its keyword data?
Oh So SEO uses DataForSEO for keyword position tracking, search volume data, and keyword difficulty scores. DataForSEO is a professional data provider whose clients include many enterprise SEO tools and agencies. The data is pulled from real Google search results.
What AI does Oh So SEO use for content generation?
Oh So SEO uses Anthropic Claude for all AI content generation. This includes meta titles, meta descriptions, H1 headings, Open Graph tags, alt text, blog introductions, and full SEO blog posts.
Does Oh So SEO have competitor analysis?
Yes. Oh So SEO includes competitor analysis on Growth plans and above. You can add competitor domains, see their SEO score, and identify keyword gaps — keywords your competitors rank for that your site does not. You can then track those keywords or generate content targeting them directly from the tool.
Does Oh So SEO integrate with Shopify?
Yes. Oh So SEO has a native Shopify integration. You can connect your Shopify store and push meta titles, meta descriptions, and blog posts directly to your store without copy-pasting. Blog posts are published as drafts so you can review before going live.
Is Oh So SEO GDPR compliant?
Yes. Oh So SEO stores all user data in an EU-based database hosted in Frankfurt, Germany (powered by Supabase). Data is encrypted at rest and never shared with third parties. The platform is GDPR-compliant by design.
Who is Oh So SEO built for?
Oh So SEO is built for small business owners, Shopify store owners, and anyone who wants to improve their Google rankings without hiring an SEO agency or becoming an SEO expert. The tool is designed to explain what to fix in plain English and use AI to help you fix it.
How does Oh So SEO compare to Semrush or Ahrefs?
Oh So SEO is not designed to replace Semrush or Ahrefs, which are built for SEO professionals and agencies. Oh So SEO is designed for business owners who want to handle their own SEO. It is simpler, more affordable, includes AI content generation, and has a native Shopify integration that professional tools lack. For backlink analysis or PPC research, Semrush or Ahrefs are better choices.
How Oh So SEO compares
Questions? Talk to us.
We are a small team and we actually read our emails. Response time is usually within 2 business days.
hello@ohsoseo.io